Pinstamotive. A Pinterest for Car Dealers.

Pinstamotive lets you organize and share your entire automotive inventory. Car dealers can use Pinstamotive to advertise their inventories, specials, rebates, featured cars and more for their customers and targeting regions.

Also, you can browse pinboards created by other users. Browsing pinboards is the best way to find out about new car models, arrivals, market tendencies and more so that you are able to compete head to head letting everyone know about your competitive prices, financial options, trade-ins, service, parts, latest news and everything you find relevant information for those searching on the web for a new or used car, truck, SUV or van. To get started, Go ahead and get started right now.

AAN Announces Partnership with Carolinas Independent Dealers Association

Dealer-centric advertising network will provide used car marketing services including inventory display on social media platforms to CIADA members.

Eatontown, NJ – The Automotive Advertising Network (AAN), the industry’s first dealer-centric advertising network with no third party ads, today announced a new partnership with the Carolinas Independent Dealers Association (CIADA).  The AAN will provide CIADA members with localized used car marketing services including inventory optimization, content marketing and display on social media platforms.

CIADA members will dramatically increase their reach and visibility with banner advertisements on the AAN network of regional, local and specialty sites.  Plus, a dedicated Carolina used car website and geo-targeted microsites will be established to increase the search visibility of CIADA members’ used cars for sale.

For each CIADA member who signs up, the AAN’s team of automotive copywriters will generate and publish specialized used car marketing content to be published on AAN sites and popular social media blogging platforms.

We are excited to work with the CIADA members and help independent dealers increase their authority online, “ Ananth Godavari, CEO, AAN, is quoted, “CIADA members now have the power to compete in their local markets and compete against franchise dealers for a much lower budget

According to Tracy Myers, President of CIADA and Owner of Frank Myers Auto Maxx “I have used the AAN since its inception. It is, without a doubt, one of the most powerful tools in my vehicle marketing and SEO arsenal to gain an advantage over competition

AAN Benefits for CIADA MembersCIADA members who want to improve or create their positive online reputation can also take advantage of the AAN’s in-store review platform. The review platform makes it possible for CIADA members to syndicate their consumer reviews across multiple sites with just the click of a button.  Now consumer reviews that are written online can be automatically posted to the dealer’s main website as well as any additional dealer blog sites on WordPress, Blogger, Typepad, Ning, etc.

The AAN consumer review tool also gives dealers the ability to create special review pages on their website for sales, parts and service. The new feature is compatible with most vendor websites.

CIADA members can visit http://bit.ly/aan-ciada to learn more about the partnership and offering.

 About the Automotive Advertising Network

The AAN is the industry’s first optimized, dealer-centric network with no third-party ads, designed to promote car dealers’ inventories on national, regional, local and specialty sites.

AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (SEO), inventory advertising, social media and content publishing to advertise and sell dealer inventory.

Using these proven SEO strategies, the AAN helps dealers establish high quality, exclusive leads for less money, translating into higher closing ratios and lower costs for the dealers.  Plus, unlike traditional third party lead collectors, the dealer’s own inventory-listing pages are free of competing ads.

The AAN has changed the playing field for dealers who have typically had to compete with national third- party lead providers who have long had an advantage on the search engines because of their national footprint and corresponding search authority.

To learn more about the AAN, it’s member benefits and features, please visit http://www.automotiveadvertisingnetwork.com/.

Qualified Lead Generation using Google Communication Extensions

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Yesterday when I was looking to buy US zip codes and Canada Provinces, I came across this ad in the Google’s Paid section that interestingly captures email addresses to get updates from this vendor.

Just type in “Data Depot” and you will see what I am seeing.

Here is another example, type 800 pet meds

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The Privacy links opens a popup that says “When you submit this form, your email address will be sent to the advertiser.”

It appears Google is testing another way of lead generation. This new paid search ad format, when completely integrated, not only generates leads for Dealers but also from only those who are interested in your services.

When this is all in place potential usages of this is everywhere, Quick Quotes on Model Ads, Lease Offers, Service Coupons and more..

Contact your PPC person or vendor to have this setup for your ads and generated more qualified leads for your services.

Improve Online and Social Reputation insights from Brandify

imageBusiness owners need to understand and improve your online reputation.

If you hired an internet marketing agency most likely they would understand, check and suggest improvements. But if your internet marketing vendor has not provided any insights on your social and online reputation or if you haven’t hired anyone for your marketing efforts then its time to act.

Within about 2 minutes the free service at brandify.com can not only check but also suggest things that your need to take care of for your business online.

Brandify score is similar to a credit score but for businesses.

Once you get your Brandify report and look for recommendations to improved your online reputation and social engagement with simple and easy steps.

Some of the recommendations need persistent actions, for instance tweeting and facebook posting.

As search engine give more preference to social engagement, its important that business owners, especially automotive dealers to pay attention to your online reputation.

Brandify For Automotive Dealers

If you are an automotive dealer, you still can use brandify. Almost all franchise dealers have hired vendors to manage their Automotive SEO and hopefully are getting reports back about your online reputation and social engagement.

Most of the internet advertising savvy dealers also have invested in increasing their online assets with Dealer Microsites and Automotive Advertising on platforms like AAN. These strategies mostly help in off page SEO for your main website.

Currently Brandify does not account for these strategies as they are only checking for your main website. The trick here really is to use these off page strategies to improve the relevance and search authority on your main website. If this is completely achieved then Brandify can include those results automatically in their reports.

You can check your Brand by clicking on Brandify Website.

If you need help on improving your brand online and socially engage more users and for other SEO strategies contact me at 743 654 9032. You can also visit Intellifusion website for more strategies and ideas.

Inventory and Review Syndication on Tumblr

Tumblr, a feature rich and free blog hosting platform offering professional and fully customizable templates, bookmarklets, photos, mobile apps, and social network, etc., is now integrated with Automotive Advertising Network.

imagePosting your most relevant news on social media websites has proven to be the most effective way to brand your dealership and get the message across to your local readers. Sites like Blogger, Posterous, etc., are a great source of information filed with over a million readers ready to make their next car purchase decision based on what they see as interesting on these social media sites.

Members of AAN can now use the dealer syndicator tool provided to post Articles, Press releases, Vehicle Detail Pages, etc., and include inventory and reviews all in a few simple steps.

If you are ready to use Tumblr, give us a call and you account manager will help you get started.

 

If you are interested in signing up for AAN membership contact us at 732 450 8222 Ext 7 and speak with your automotive seo specialist Ananth Godavari.

IntelliFusion enters into 9th year of strategic Partnership

Automotive SEO company, IntelliFusion Technologies entered into its 9th year of strategic partnership with Microsoft. With the help of this partnership products and services for Automotive Dealers like Automotive Advertising Network are being continuously being developed and promoted to realize greater ROI for Car Dealerships across the US and Canada.

“With the newly added Web Application CMP we are now renowned to produce certified and quality web applications” says Ananth Godavari of IntelliFusion.

The web application CMP along with SOA and Business Process Integration certifications, Intellifusion is geared towards providing more solutions.

Intellifusion Technologies provides dynamic IT solutions and custom software solutions for unique requirements geared towards leveraging current vendors and infrastructures. Our specialization is in the area of connecting heterogeneous systems into a simplified technology platform to enable businesses realize their IT investments faster.

Dealer Microsites and other Digital Advertising strategies are one of the few recent areas where we specialize in helping businesses generate more sales and internet footprint by using proven SEO techniques.

If you are interested in Automotive Microsites or Automotive Advertising Network contact Intellifusion Technologies directly at (732) 654-9032 for a free consultation and digital strategies.

Orlando Toyota Dealer takes AAN In-Store Reviews to the fullest

Orlando Toyota Dealer as part of AAN membership is using their network membership to the fullest. As per the latest trends in Automotive SEO, it is important for dealers to have a strong reputation management process in place. And online reviews play an important role in influencing Automotive ZMOT and improve dealership sales.

Toyota of OrlandoToyota of Orlando has been consistently using the AAN in-store review platform to capture and syndicate reviews on not only on the AAN network, but also on popular social media sites like WordPress, Posterous, etc.

Dealers who invest on Automotive SEO know the importance of “dealership name + reviews” keyword and as you can see Toyota of Orlando’s review page shows up on Google Page one for “Toyota of Orlando Reviews” keyword.

Toyota Of Orlando Reviews

As you can see, AAN members can leverage the network for not only strong Automotive SEO, but also as an even stronger Automotive ZMOT Influencer.

If you like what you see here contact me 732 654 9032 for a quick demonstration of AAN and its off-site Automotive SEO power along with completely optimized AAN in-store review platform.

Google Page One Assets for Automotive Dealers

Dealers who have competition and lead grabbers appearing on Google’s page one results for their name need to fight back. Its important for dealers make sure and have an excellent strategy for counter the page one situation.

As part of Automotive Advertising Strategy can signup for Automotive Advertising Network membership and can get help.

As a recent example of how it works, Infiniti of Mission Viejo needed more dedicated assets on page one for their name. AAN created a subdomain on their name off the national site cardealersale.com. Then high ranking AAN network assets are used to build valuable and authoritative content and links back to the newly created automotive microsite. Google bot immediately recognized the new site, off-site SEO content and backlinks and positioned the dealer microsite on page one for their name.

Below, you can see the power of AAN and how dealers can leverage the AAN membership.

If you are looking for a Page one strategy you can contact us and we will demonstrate how the network can help you achieve you organic SEO goals using your inventory, SEO content and the power of AAN.

 

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Mobile Inspector Will Shake Up The Auto Industry

Brian Pasch loves to discuss digital marketing strategies with industry peers and when he sees an opportunity that can benefit the larger automotive community he is compelled to write and share.

Today, to the potential surprise of his readers, he is not writing about search marketing. He is writing about technology because he is very very excited about a new product that creates an innovative process for vehicle inventory inspection and merchandizing.

A dealer’s inventory is the primary eCommerce connection with consumers. Dealers make an significant investment to locate, appraise, purchase, recondition, and market used cars.

The physical infrastructure, human resources, insurance, financing, and marketing costs represent a large risk that dealers willingly take.

However, the attention to detail given to inspect, photograph, and merchandize their used cars on their website often does not reflect the massive investment dealers undertake to be in business. I see a costly disconnect in the auto industry on attention given to vehicle merchandizing.

You can read the rest of the article on Dealer Seo site here.

Google Related Automotive SEO

As of August 16th 2011 evening, Google started showing Google Related for websites (I could only see a few as of now). Automotive Dealers will have a great impact on their web assets due to this.

imageGoogle Related for Automotive dealers seem to have 4 elements to it. A map, Google Reviews, Related Places and Related Searches. Although I am all for showing a map, I am not sure the other aspects of Google Related will have a positive impact on a dealership. For instance if a dealer website has a low star count, as a potential buyer I would in a second go to another place to shop for a car.

Dealers Need a Strong IRM Strategy.

imageDealer who do not invest in their IRM strategy are the ones that will get hurt most. A low star count means you lost the customer even before they read through the content on your website.

Being proactive and getting your customers post positive reviews in Google Places is the best way to get past this hurdle.

A dealer with low start count or recent low star counts need to investigate each incident and make sure have a good process in place to make sure unhappy customer reviews are limited or eliminated, especially since its easier to get bad reviews rather than good ones.

The related places tab at the bottom also shows star count for your competitors, If they have better start count, I would go shop in their dealership.

So its important not only to watch your counts but also your competitor counts, and provide best service you can to limit bad reviews and low star counts.

 

Google Related Automotive Advertising

It also seems from the Google Related bar, the related searches (last tab) shows various search results, in the searches I performed, I was looking for “Toyota Service in Sanford” NC and I got related searches to show up for buying a new Toyota and/or a listing of Toyota dealers in the area. I believe Google will be refining the related searches even more to show more relevant results to the users. Evidently it very important to have more assets on page one for the keywords you wish to appear. This way Google Related Searches will always show more of the dealers listing and competitors.

 

So in summary it appears the strategy is 2 fold. One, to have good reviews and the other being strong Automotive Advertising in regards to Automotive SEO.

AAN can help car dealers achieve the objective of strong Automotive SEO that should include building geo targeted Automotive Microsites. PCG Digital Marketing Strategies can help in improving and retaining strong reviews. End of the day the dealer need to invest in Automotive SEO and Automotive IRM and keep up to date with changes Google is making and AAN can help.

Call us at 732 4508222 to talk to us and a quick demo of our services and tools and let us show you how you can benefit from these new changes.

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