Ananth Godavari

Business owners need to understand and improve your online reputation.

If you hired an internet marketing agency most likely they would understand, check and suggest improvements. But if your internet marketing vendor has not provided any insights on your social and online reputation or if you haven’t hired anyone for your marketing efforts then its time to act.

Within about 2 minutes the free service at brandify.com can not only check but also suggest things that your need to take care of for your business online.

Brandify score is similar to a credit score but for businesses.

Once you get your Brandify report and look for recommendations to improved your online reputation and social engagement with simple and easy steps.

Some of the recommendations need persistent actions, for instance tweeting and facebook posting.

As search engine give more preference to social engagement, its important that business owners, especially automotive dealers to pay attention to your online reputation.

Brandify For Automotive Dealers

If you are an automotive dealer, you still can use brandify. Almost all franchise dealers have hired vendors to manage their Automotive SEO and hopefully are getting reports back about your online reputation and social engagement.

Most of the internet advertising savvy dealers also have invested in increasing their online assets with Dealer Microsites and Automotive Advertising on platforms like AAN. These strategies mostly help in off page SEO for your main website.

Currently Brandify does not account for these strategies as they are only checking for your main website. The trick here really is to use these off page strategies to improve the relevance and search authority on your main website. If this is completely achieved then Brandify can include those results automatically in their reports.

You can check your Brand by clicking on Brandify Website.

If you need help on improving your brand online and socially engage more users and for other SEO strategies contact me at 743 654 9032. You can also visit Intellifusion website for more strategies and ideas.

Tumblr, a feature rich and free blog hosting platform offering professional and fully customizable templates, bookmarklets, photos, mobile apps, and social network, etc., is now integrated with Automotive Advertising Network.

Posting your most relevant news on social media websites has proven to be the most effective way to brand your dealership and get the message across to your local readers. Sites like Blogger, Posterous, etc., are a great source of information filed with over a million readers ready to make their next car purchase decision based on what they see as interesting on these social media sites.

Members of AAN can now use the dealer syndicator tool provided to post Articles, Press releases, Vehicle Detail Pages, etc., and include inventory and reviews all in a few simple steps.

If you are ready to use Tumblr, give us a call and you account manager will help you get started.

If you are interested in signing up for AAN membership contact us at 732 450 8222 Ext 7 and speak with your automotive seo specialist Ananth Godavari.

Automotive SEO company, IntelliFusion Technologies entered into its 9th year of strategic partnership with Microsoft. With the help of this partnership products and services for Automotive Dealers like Automotive Advertising Network are being continuously being developed and promoted to realize greater ROI for Car Dealerships across the US and Canada.

“With the newly added Web Application CMP we are now renowned to produce certified and quality web applications” says Ananth Godavari of IntelliFusion.

The web application CMP along with SOA and Business Process Integration certifications, Intellifusion is geared towards providing more solutions.

Intellifusion Technologies provides dynamic IT solutions and custom software solutions for unique requirements geared towards leveraging current vendors and infrastructures. Our specialization is in the area of connecting heterogeneous systems into a simplified technology platform to enable businesses realize their IT investments faster.

Dealer Microsites and other Digital Advertising strategies are one of the few recent areas where we specialize in helping businesses generate more sales and internet footprint by using proven SEO techniques.

If you are interested in Automotive Microsites or Automotive Advertising Network contact Intellifusion Technologies directly at (732) 654-9032 for a free consultation and digital strategies.

Orlando Toyota Dealer as part of AAN membership is using their network membership to the fullest. As per the latest trends in Automotive SEO, it is important for dealers to have a strong reputation management process in place. And online reviews play an important role in influencing Automotive ZMOT and improve dealership sales.

Toyota of Orlando has been consistently using the AAN in-store review platform to capture and syndicate reviews on not only on the AAN network, but also on popular social media sites like WordPress, Posterous, etc.

Dealers who invest on Automotive SEO know the importance of “dealership name + reviews” keyword and as you can see Toyota of Orlando’s review page shows up on Google Page one for “Toyota of Orlando Reviews” keyword.

As you can see, AAN members can leverage the network for not only strong Automotive SEO, but also as an even stronger Automotive ZMOT Influencer.

If you like what you see here contact me 732 654 9032 for a quick demonstration of AAN and its off-site Automotive SEO power along with completely optimized AAN in-store review platform.

Dealers who have competition and lead grabbers appearing on Google’s page one results for their name need to fight back. Its important for dealers make sure and have an excellent strategy for counter the page one situation.

As part of Automotive Advertising Strategy can signup for Automotive Advertising Network membership and can get help.

As a recent example of how it works, Infiniti of Mission Viejo needed more dedicated assets on page one for their name. AAN created a subdomain on their name off the national site cardealersale.com. Then high ranking AAN network assets are used to build valuable and authoritative content and links back to the newly created automotive microsite. Google bot immediately recognized the new site, off-site SEO content and backlinks and positioned the dealer microsite on page one for their name.

Below, you can see the power of AAN and how dealers can leverage the AAN membership.

If you are looking for a Page one strategy you can contact us and we will demonstrate how the network can help you achieve you organic SEO goals using your inventory, SEO content and the power of AAN.

Brian Pasch loves to discuss digital marketing strategies with industry peers and when he sees an opportunity that can benefit the larger automotive community he is compelled to write and share.

Today, to the potential surprise of his readers, he is not writing about search marketing. He is writing about technology because he is very very excited about a new product that creates an innovative process for vehicle inventory inspection and merchandizing.

A dealer’s inventory is the primary eCommerce connection with consumers. Dealers make an significant investment to locate, appraise, purchase, recondition, and market used cars.

The physical infrastructure, human resources, insurance, financing, and marketing costs represent a large risk that dealers willingly take.

However, the attention to detail given to inspect, photograph, and merchandize their used cars on their website often does not reflect the massive investment dealers undertake to be in business. I see a costly disconnect in the auto industry on attention given to vehicle merchandizing.

You can read the rest of the article on Dealer Seo site here.

As of August 16th 2011 evening, Google started showing Google Related for websites (I could only see a few as of now). Automotive Dealers will have a great impact on their web assets due to this.

Google Related for Automotive dealers seem to have 4 elements to it. A map, Google Reviews, Related Places and Related Searches. Although I am all for showing a map, I am not sure the other aspects of Google Related will have a positive impact on a dealership. For instance if a dealer website has a low star count, as a potential buyer I would in a second go to another place to shop for a car.

Dealers Need a Strong IRM Strategy.

Dealer who do not invest in their IRM strategy are the ones that will get hurt most. A low star count means you lost the customer even before they read through the content on your website.

Being proactive and getting your customers post positive reviews in Google Places is the best way to get past this hurdle.

A dealer with low start count or recent low star counts need to investigate each incident and make sure have a good process in place to make sure unhappy customer reviews are limited or eliminated, especially since its easier to get bad reviews rather than good ones.

The related places tab at the bottom also shows star count for your competitors, If they have better start count, I would go shop in their dealership.

So its important not only to watch your counts but also your competitor counts, and provide best service you can to limit bad reviews and low star counts.

Google Related Automotive Advertising

It also seems from the Google Related bar, the related searches (last tab) shows various search results, in the searches I performed, I was looking for Toyota service in Sanford NC and I got related searches to show up for buying a new Toyota and/or a listing of Toyota dealers in the area. I believe Google will be refining the related searches even more to show more relevant results to the users. Evidently it very important to have more assets on page one for the keywords you wish to appear. This way Google Related Searches will always show more of the dealers listing and competitors.

So in summary it appears the strategy is 2 fold. One, to have good reviews and the other being strong Automotive Advertising in regards to Automotive SEO.

AAN can help car dealers achieve the objective of strong Automotive SEO that should include building geo targeted Automotive Microsites. PCG Digital Marketing Strategies can help in improving and retaining strong reviews. End of the day the dealer need to invest in Automotive SEO and Automotive IRM and keep up to date with changes Google is making and AAN can help.

Call us at 732 4508222 to talk to us and a quick demo of our services and tools and let us show you how you can benefit from these new changes.

Recently while searching for a laptop to buy, I already knew what I wanted to buy. It’s an HP Core I7 that was on sale in Staples. The zero moment of truth is I already decided not only what to buy but also where to buy.

Then I decided to test out Google and see if Google can give me the best deal in a reputed store for the laptop I am interested in for a better price. I typed “laptop” in Google. I noticed something very new showing up. Since Google wants to show the best results for my query, gave me options of highly optimized and ranking sites in my area to buy a laptop on page one. Staples is not one of them.

Then I noticed a new thing showing up at the top of the results and just below the paid listings. Google is now showing options to filter results based on the broad product search term I used.

What Google is actually trying to do is providing me with options to refine my search. A click on any of these options are automatically added to the search box and results are displayed for the new focused search.

Since many of my clients are auto dealers and have created numerous Automotive Microsites for dealers, I tried a few more searches for Toyota, Cars, Honda, and the results seem to be normal like old days. But when I searched for Tires, or brakes the related search option showed up.

As interesting as this seems, it appears Google started providing this option mostly for products, and is not being shown on actual OEM brand searches yet. But my gut feeling is very soon we start seeing Stores, Models, and even service centers for the keywords like “Toyota”

Automotive SEO strategies for Dealers

Needless to say this will have a huge impact on organic SEO strategies for car dealers. My speculation is that Automotive Dealers who invest on the best Automotive SEO strategy now will benefit when Google opens this for other Automotive Search Terms.

The trick seems to be on page one for these important keywords and right now the greater impact is on Fixed Ops Microsites related searches. Search for Tires or Brakes and you will see what I am writing about.

Members of Automotive Advertising Network have a unique opportunity that helps dealers achieve this faster with the network of sites. Dealers who understand the game changing rules of Google Optimization will be able to add custom links for these major keywords, that will help their link target rank higher and eventually when Google provides Related Searches for these terms your dealership will show up.

If you are interested in AAN and Content Syndication on Dealer Microsites give us a call for a demo at 732-450-8222.

Google has once again changed its position regarding reviews in Google place. It started dropping third party star count. This change is a welcome change for some dealers who have bad third party reviews but for those dealers whose reviews were better off with third party counts have to step up their game in getting reviews posted in Google Places from their Customers.

What can Dealers do to improve their review counts?

Automotive dealers need to have an in-store reputation management policy to manage Google Places. With a whole lot of smart phones on the market selling at considerably lower prices, dealers need to start using Android phones, iPhones, iPads etc. The Google Places app can be installed right on them.

Dealers can use Google Boost to spice up their PPC strategy. Boost is an up and coming strategic advantage which we have been discussing with clients.

Third party reviews are still important and will still be indexed and viewed by your prospective customers.

In-Store IRM Processes and Training

Dealers looking for direction on how to best adapt to these changes should start an in store reputation management process that include using 3G smart devices.

Dealers must set processes to identify consumers with Google accounts while they are in the dealership. 550,000 Android devices are activated a DAY and all have Google Accounts. Google empowered consumers can post reviews directly on Google Places, with their account, from a mobile device.

If you need help with in store training, processes, and strategy on reputation management, give IntelliFusion a call.

IntelliFusion Technologies is an Automotive SEO and IT company and AAN Reseller. For your automotive advertising needs send us a note or call us at 732 450 8222 and see how the Automotive Advertising Strategies are built for your specific needs.

Car dealers are looking for a competitive edge and new strategies to increase their market share. Apart from Automotive SEO basics of adding relevant meta tags and content, Press Releases and content publishing in several places is the key for Automotive Advertising.

For an aggressive dealer time is of essence and content publishing in several places in less time is the key. The Automotive Advertising Platform built on key Organic Automotive SEO strategies, comes with an Automotive Advertising syndicator called dealer syndicator that facilitates AAN members to treat car inventory as sophisticated content and helps automotive advertising network members to publish inventory as content on most popular publishing platforms including word press, blogger, slide share, etc.

The Automotive Advertising Network gives car dealers instant access to the largest collection of search optimized automotive websites. Members can leverage these sites to:

• Advertise their new and used car inventory.
• Publish press releases, sales, and community events.
• Advertise coupons and promotional offers.
• Syndicate videos, brochures, and photos.

Members see an increase in traffic, calls, leads, and also inlinks, which increases the search authority of dealer websites. Car dealers need the AAN’s search authority and reach to compete with third-­party lead collectors and competitor websites.

If you are interested in gaining this competitive edge, contact us for the right Automotive Advertising strategy using Automotive Advertising Network.

The dealer syndicator is created by Ananth Godavari of IntelliFusion Technologies.