Category Archives: Dealership IRM

AAN Announces Partnership with Carolinas Independent Dealers Association

Dealer-centric advertising network will provide used car marketing services including inventory display on social media platforms to CIADA members.

Eatontown, NJ – The Automotive Advertising Network (AAN), the industry’s first dealer-centric advertising network with no third party ads, today announced a new partnership with the Carolinas Independent Dealers Association (CIADA).  The AAN will provide CIADA members with localized used car marketing services including inventory optimization, content marketing and display on social media platforms.

CIADA members will dramatically increase their reach and visibility with banner advertisements on the AAN network of regional, local and specialty sites.  Plus, a dedicated Carolina used car website and geo-targeted microsites will be established to increase the search visibility of CIADA members’ used cars for sale.

For each CIADA member who signs up, the AAN’s team of automotive copywriters will generate and publish specialized used car marketing content to be published on AAN sites and popular social media blogging platforms.

We are excited to work with the CIADA members and help independent dealers increase their authority online, “ Ananth Godavari, CEO, AAN, is quoted, “CIADA members now have the power to compete in their local markets and compete against franchise dealers for a much lower budget

According to Tracy Myers, President of CIADA and Owner of Frank Myers Auto Maxx “I have used the AAN since its inception. It is, without a doubt, one of the most powerful tools in my vehicle marketing and SEO arsenal to gain an advantage over competition

AAN Benefits for CIADA MembersCIADA members who want to improve or create their positive online reputation can also take advantage of the AAN’s in-store review platform. The review platform makes it possible for CIADA members to syndicate their consumer reviews across multiple sites with just the click of a button.  Now consumer reviews that are written online can be automatically posted to the dealer’s main website as well as any additional dealer blog sites on WordPress, Blogger, Typepad, Ning, etc.

The AAN consumer review tool also gives dealers the ability to create special review pages on their website for sales, parts and service. The new feature is compatible with most vendor websites.

CIADA members can visit http://bit.ly/aan-ciada to learn more about the partnership and offering.

 About the Automotive Advertising Network

The AAN is the industry’s first optimized, dealer-centric network with no third-party ads, designed to promote car dealers’ inventories on national, regional, local and specialty sites.

AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (SEO), inventory advertising, social media and content publishing to advertise and sell dealer inventory.

Using these proven SEO strategies, the AAN helps dealers establish high quality, exclusive leads for less money, translating into higher closing ratios and lower costs for the dealers.  Plus, unlike traditional third party lead collectors, the dealer’s own inventory-listing pages are free of competing ads.

The AAN has changed the playing field for dealers who have typically had to compete with national third- party lead providers who have long had an advantage on the search engines because of their national footprint and corresponding search authority.

To learn more about the AAN, it’s member benefits and features, please visit http://www.automotiveadvertisingnetwork.com/.

Improve Online and Social Reputation insights from Brandify

imageBusiness owners need to understand and improve your online reputation.

If you hired an internet marketing agency most likely they would understand, check and suggest improvements. But if your internet marketing vendor has not provided any insights on your social and online reputation or if you haven’t hired anyone for your marketing efforts then its time to act.

Within about 2 minutes the free service at brandify.com can not only check but also suggest things that your need to take care of for your business online.

Brandify score is similar to a credit score but for businesses.

Once you get your Brandify report and look for recommendations to improved your online reputation and social engagement with simple and easy steps.

Some of the recommendations need persistent actions, for instance tweeting and facebook posting.

As search engine give more preference to social engagement, its important that business owners, especially automotive dealers to pay attention to your online reputation.

Brandify For Automotive Dealers

If you are an automotive dealer, you still can use brandify. Almost all franchise dealers have hired vendors to manage their Automotive SEO and hopefully are getting reports back about your online reputation and social engagement.

Most of the internet advertising savvy dealers also have invested in increasing their online assets with Dealer Microsites and Automotive Advertising on platforms like AAN. These strategies mostly help in off page SEO for your main website.

Currently Brandify does not account for these strategies as they are only checking for your main website. The trick here really is to use these off page strategies to improve the relevance and search authority on your main website. If this is completely achieved then Brandify can include those results automatically in their reports.

You can check your Brand by clicking on Brandify Website.

If you need help on improving your brand online and socially engage more users and for other SEO strategies contact me at 743 654 9032. You can also visit Intellifusion website for more strategies and ideas.

Google Reviews Changed

 

Google has once again changed its position regarding reviews in Google place. It started dropping third party star count. This change is a welcome change for some dealers who have bad third party reviews but for those dealers whose reviews were better off with third party counts have to step up their game in getting reviews posted in Google Places from their Customers.

 

What can Dealers do to improve their review counts?

 

Automotive dealers need to have an in-store reputation management policy to manage Google Places. With a whole lot of smart phones on the market selling at considerably lower prices, dealers need to start using Android phones, iPhones, iPads etc. The Google Places app can be installed right on them.

Dealers can use Google Boost to spice up their PPC strategy. Boost is an up and coming strategic advantage which we have been discussing with clients.

Third party reviews are still important and will still be indexed and viewed by your prospective customers.

In-Store IRM Processes and Training

Dealers looking for direction on how to best adapt to these changes should start an in store reputation management process that include using 3G smart devices.

Dealers must set processes to identify consumers with Google accounts while they are in the dealership. 550,000 Android devices are activated a DAY and all have Google Accounts. Google empowered consumers can post reviews directly on Google Places, with their account, from a mobile device.

If you need help with in store training, processes, and strategy on reputation management, give IntelliFusion a call.

 

IntelliFusion Technologies is an Automotive SEO and IT company and AAN Reseller. For your automotive advertising needs send us a note or call us at 732 450 8222 and see how the Automotive Advertising Strategies are built for your specific needs.